Face serums are thoughtfully formulated to target certain skin issues and conditions. Essentially, they are supercharged formulas of active ingredients delivered to the skin to boost its health. They can be used for skin brightening, clarifying, wrinkle reduction, etc. Since they can be used in multiple ways from skin primer before makeup to PM skincare routine to restore the skin, they make great additions to your skincare regime. Herbals Rice Water Face Serum is a fine blend of natural ingredients to clear blemishes, acne marks, dark spots & hyperpigmentation to provide clear skin. This face serum is enriched with aloe vera, pumpkin extract, rice water, avocado extract, and niacinamide. Aloe vera, pumpkin extract, and avocado extract help moisturise the skin. Rice water helps improve skin texture & brightness, minimises the appearance of pores and protects from sun damage. Niacinamide helps reduce inflammation, minimise pore appearance, keep skin smooth and moisturised, and regulate oil.